So my Aussie friend and Mr Ad Man himself Jonathan Pease just wrapped this parallel worlds video with Australian youtube star Sarah Ellen.
The result a rather disturbing but revealing insight into the world of social media influencers and the juggle between reality and virtual reality.
The film asks questions about the boundaries of the private and the public, the real and the absurd and is a cautionary tale for all social media influencers to stay authentic and relevant to themselves otherwise it's all too easy to get caught up in a paradox type of social nightmare.
Being a social media influencer myself is not something I take lightly and that's why I only write and post about things that I truly LOVE and want to share.
Check out the video here